B.A., M.Strat.PR. (Sydney), M.Phil. (CUHK), Ph.D. (Purdue)
Senior Lecturer in Advertising and Public Relations @ QUT
Industry Certifications.
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To ensure that my teaching content and assessments are up-to-date, I frequently engage industry experts as guest speakers and industry advisors in my teaching. I have also completed numerous industry certifications, including:
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Fundamentals of Digital Marketing Certification - Google Garage
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Fundamentals of Social Media - Muck Rack Academy
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Fundamentals of Media Relations -Muck Rack Academy
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Social Media Marketing Certification - Hootsuite
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Social Media Certification - HubSpot
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Tableau Training Workshop - Tableau
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Email Marketing Certification - HubSpot
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Content Marketing Certification - HubSpot
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Inbound Marketing Certification - HubSpot
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Social Studio Workshop - Social Studio
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Brandwatch for Students Certification
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Hootsuite Platform Certification
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I also regularly attend industry events to ensure that my teaching is guided by industry practice, including events hosted by Communication and Public Relations Australia (CPRA), International Association for Public Participation (IAP2), Interactive Advertising Bureau (IAB), Something Digital and LinkedIn.